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How psychology drove some of 2013’s Top 10 videos to the top
YouTube recently revealed the top ten viral videos of 2013. Since marketing videos are my business, here is a critique four of them to give you an idea of how the psychology of sharing helped them...
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Bridging the Gap between Traditional and Digital Marketing
Inbound marketing has been a real game-changer for the world of advertising. Brands and agencies are realizing that traditional marketing tactics are no longer enough on their own: while traditional...
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Marketing Experts - 7 Common Omissions from Social Strategies
When it comes to devising your brand’s social media strategy, the devil is in the detail. Small mistakes and basic omissions can leave your efforts falling short, potentially impacting your online...
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5 Reasons Digital Marketing is Overtaking Traditional
As the conventional consumer has become the digital consumer constantly connected via their smartphones and tablets, marketing departments and firms have had to adjust how they reach out to their...
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Online Reputation - Protecting Your Children
The majority of the work I do is helping companies manage and market their online reputation. But today, I'd like to take a slightly different look at the audience we serve. Having seen just about...
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Getting Your Boss to Invest in Content Marketing
A man by the name of Dr. August Oetker developed his Backin baking powder in the late 1800s. In order to set his product apart from others, he would print recipes on the back. Eventually, Oetker sold...
View Article3 Powerful Tips for Effective Blog Writing
Blog writing has become increasingly popular these days. However, many people don't know the basic rules on how to write blog posts and leave readers in a good mood after they read it. You should make...
View ArticleSocial Networks: How Many Is Too Many?
Blogging takes a lot - creating awesome content , designing , moderating comments , commenting on other blogs, guest posting , … And social media is just a part of it. There are over 200 social sites...
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Interview with Kevin Madison
Yesterday I had the honor and privilege of interviewing Kevin Madison, founder of the KGM group, on business, marketing, and entrepreneurship. Kevin's company helps businesses get to the next level by...
View ArticleScalp Med Reputation Management
I've been working with a client for some time to improve their online reputation. Some people don't feel that reputation matters, but it does. One area that most companies ignore is what content is...
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Nostalgia Marketing: Did We Just Kill Advertising?
If you thought the nostalgia marketing bubble was due to burst any time now, keep thinking. Reputable ad firms are producing more “remember this” campaigns than ever, leading some to wonder whether...
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5 Creative Marketing Uses for Swag
In theory, “swag” is a great way to get a brand or company out there. Receiving anything for free often leaves a memorable impression on consumers, regardless of whether the swag is in the form of a...
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Does Your Lack of Creativity in Packaging Reduce Profits?
In theory, marketingis about the science that builds brands, but in practice, it is often something simpler—getting the packaging right. In a grocery store, a customer is unlikely to be aware of a...
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Better and Faster - Your Path to Unstoppable Ideas Now Available
As a marketer, I'm approached on a regular basis to review books, products, and ideas from some well know entrepreneurs as well as young adults hoping to make a change in a particular niche or...
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8 Tactics To Help Manage Your Marketing Campaigns & Boost ROI
As digital marketing becomes more complex, the more difficult it becomes for businesses tomanage an effective budget. Spreading resources across every avenue of the industry is a difficult task, and it...
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Ty Cohen Interview Ranks Number One
Some days, you have an epiphany, that moment when the light bulb goes on and you experience a moment of SEO euphoria. Sunday was that day! I realized that all I needed to do for improving the ranking...
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SEO Made Simple 5th Edition Review
When people think about search engine optimization (SEO), they can't help but do a quick Google search for information that can help improve organic rankings. When looking online for SEO resources,...
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SEO Coaching
Despite what hear, SEO is not dead. In fact, finding a good SEO coach can help you optimize your website and drive tons of qualified traffic to your website to purchase products and services you...
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Social Responsibility Goes Vegan
Marketing gets responsible. As a leading marketer and founder of The Marketing Blog, I know that companies have to stand for something. Whether it's giving back to the environment, focusing on...
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Yeah, Market Research Still Matters...
Successful businesses have expansive knowledge about their competitors and customers. Market research is the process of gathering market data about the current and potential customers to enable you...
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5 Easy Tips to Kickstart a Google Business Page
Google plus local business page effects small business's marketing in a positive way. When you create Google+ business page, you increase the chances of getting highly targeted visitors from Google's...
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Online And Offline Marketing Strategies That Make a Difference
Today's world tends to be one of extremes, particular in terms of business; rather than focusing on both online and offline marketing, companies will do one or the other. However, it's important to...
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How To Market A Company After You Buy It
Buying a business is one of the best ways for someone to become their own boss. There are many different things to remember when it comes to buying a business. First of all, the legal step when buying...
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How to Use Pricing Psychology to Generate Sales
No matter the market, developing a pricing strategy is essential for ensuring something sells. However, the price can't be determined based solely on what the seller hopes to get for it; there are a...
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SEO Made Simple 2016
Many people are wondering if SEO, search engine optimization, still matters. As someone who's been focused on SEO for a long time, I can definitely say it's essential for success. However, the process...
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